On Friday June 14, 2024 we introduced Marsha the delivery robot at Rocco’s Weho, a 2024 Pride art collab by Serve Robotics & Artist Sküt, with West Hollywood Mayor John Erickson. Read the full announcement with media contact and photo gallery below:
Vignesh Ram of Serve Robotics, Artist Sküt, and West Hollywood Mayor John Erickson pose with Marsha the Pride delivery robot. Photo Credit Rob Flo
Serve Robotics Unveils Pride Art Collab with West Hollywood Artist Sküt for “Marsha” Delivery Robot
Serve Robotics and Artist Sküt unveil Marsha, a delivery robot art collab in its second year, featuring new original artwork to celebrate Pride, rolling out at Rocco’s Weho adjacent the iconic rainbow crosswalks in the City of West Hollywood.
"Serve Robotics is thrilled to celebrate Pride Month and LGBTQ history with the West Hollywood community. This year we're excited to deepen our collaboration with renowned graphic artist Sküt, infusing our robotic fleet with the same creativity and diversity that defines our community," said Ali Kashani, Co-Founder and CEO of Serve Robotics.
Adolfo Espinosa, owner of Rocco’s Weho adds “As a premier eatery and nightclub for the LGBTQ community and a popular tourist destination in the heart of West Hollywood's Rainbow District, Rocco's is honored to host Marsha for Pride. Thank you Serve Robotics, Sküt, and Mayor John Erickson for supporting and celebrating our city.”
“As an openly gay artist and founder in the tech world, I saw this opportunity to activate and engage through art,” explains Sküt. “I pitched the concept to Serve Robotics CEO Ali Kashani. He embraced the vision and we built an organic synergy together.”
The new 2024 artwork highlights Historic Route 66 along Santa Monica Boulevard by integrating Gilbert Baker’s original 1978 Rainbow Pride Flag eight color palette with Daniel Quasar’s 2018 “Progress Pride” BIPOC and trans flag tones, into a bold street-art inspired graphic dubbed “Weho 66.”
“Great design solves visual problems. I wanted to infuse generational Pride themes into an iconic symbol,” Sküt elaborates. “Weho 66 honors the past while embracing the present with fresh hyperlocal livery in a historical context.”
Marsha, the Serve Robotics Pride delivery robot, is named after the late Marsha P. Johnson, a queer liberation trans activist and self-identified drag queen who was prominent in the 1969 Stonewall uprising. Johnson was a courageous and inspiring advocate for LGBTQ rights and is remembered as a hero and icon.
City of West Hollywood Mayor John Erickson adds “I’m delighted that Serve Robotics continues to support our community by partnering with Weho’s very own artist Sküt to honor our rich history with an amazing new design of Marsha. It is so timely and relevant that she debuts at Rocco's next to the West Hollywood rainbow crosswalks along Historic Route 66 to share a message of Pride.”
“We honor the trailblazers who sacrificed so much for our equity, liberty, and progress,” concludes Sküt. “Love is Love, and art is vital to celebrating humanity through creativity and happiness.”
About The Artist Sküt
Sküt @inkedbyskut is a LA native featured West Hollywood artist, sculptor, and muralist. He has exhibited at Mondrian Los Angeles, Aquarium of the Pacific, Circus of Books West Hollywood, The Artist Tree, and The Other Art Fair by Saatchi. You know Sküt (aka Scott Lewallen) as original designer and Co-Founder of Grindr (the world's largest social network for gay, bi, trans, and queer people) and advocate for LGBTQ equity and environmental causes. Sküt is currently showing an immersive art installation at Circus of Books through June 2024. He created a massive 40-foot-long mural dubbed “Happiness” on display in Skybar at Mondrian Los Angeles on Sunset Blvd.
About Serve Robotics
Backed by Uber and NVIDIA, Serve Robotics develops advanced, AI-powered, low-emissions sidewalk delivery robots that endeavor to make delivery sustainable and economical. Spun off from Uber in 2021 as an independent company, Serve has completed tens of thousands of deliveries for enterprise partners such as Uber Eats and 7-Eleven. Serve has scalable multi-year contracts, including a signed agreement to deploy up to 2,000 delivery robots on the Uber Eats platform across multiple U.S. markets.
For further information about Serve Robotics (Nasdaq:SERV), please visit www.serverobotics.com or follow us on social media via X (Twitter), Instagram, or LinkedIn @serverobotics.
Media Contact
Aduke Thelwell
Head of Communications & Investor Relations
Serve Robotics
aduke.thelwell@serverobotics.com
347-464-8510
